About Us • Our Brands
Established in 1982, Florabelle Living has grown into a leading innovator in homewares wholesale. We offer an exclusive range of high-quality, inspirational products, including artificial flowers, plants, and trees; designer lighting; furniture; homewares; decor; marble accents; home textiles; and seasonal collections such as Christmas lighting and decor. Our success is built on strong partnerships and a steadfast commitment to service excellence, supported by a nationwide network.
Florabelle Living is proud to be the parent company to a diverse portfolio of premium brands, each excelling in design, craftsmanship, and catering to distinct styles and industries. Discover our brands:
- FLORABELLE - Premium lifelike floral stems, lush greenery, and elegant trees; high-quality pots, planters, and outdoor furniture; all paired with a unique and captivating aesthetic.
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EMAC & LAWTON – A leader in indoor lighting, lamp shades, and accessories, curated globally for style, elegance, and cutting-edge design, suitable for residential and commercial environments.
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ZAFFERO – Unique and bold architectural lighting, offering hand-crafted pieces for commercial and residential settings.
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MRD HOME – A destination for modern interior styles, featuring minimalist and impactful designs that reflect "less is more.
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ONE WORLD COLLECTION – Offering tasteful and elegant furnishings that blend timeless classics with innovative Australian design.
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GALLERY HOME – Market leaders in mirrors and stylish accessories, featuring a comprehensive range of statement pieces and soft furnishings for every home.
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JMC FLORAL – A top supplier of artificial flowers and greenery, consistently innovating through global sourcing and fashion-forward designs.
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PERFECT PIECES – French and English country style furnishings and decor, focusing on elegance and ease, including provincial armchairs, lamps, and mirrors.
- VIXEN & VELVET – Specialists in designer Christmas ornaments and decor, offering quirky, stylish, and seasonal accessories to elevate holiday celebrations.
- CARA SAVEN – Specialists in custom-designed wallpapers tailored to suit individual spaces, with options for bespoke colors, scales, and styles.
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RAINE & HUMBLE – An eco-friendly range of home linens, decor accessories, and kitchen textiles, crafted with sustainability in mind.
Explore our collection and find the perfect pieces to elevate your space. At Florabelle Living, we’re dedicated to bringing you exceptional quality and design across all our brands.
Our Values
- Integrity: We act professionally and respectfully with all our stakeholders.
- Customer Centricity: We prioritize our customers, ensuring exceptional service and satisfaction.
- Quality: We are committed to best practices and excellence in all areas of our business.
- Ethical Sourcing: We partner with like-minded organizations that uphold environmental, safety, and ethical sourcing practices.
How Can I Buy Florabelle Living?
Florabelle Living is an Australian wholesale business offering sales through our online store, by phone, email, or via our showroom and sales representatives. Signing up is easy! Register here for full access to our online store. Once approved, you can browse our beautiful range, add items to your cart, and proceed to checkout. Wholesale pricing is available for reseller customers and ABN holders.
Customer Service & Satisfaction
Florabelle Living has earned a reputation for service excellence. Our friendly, knowledgeable team is here to assist you from product selection to order fulfillment. Visit our showrooms in Alexandria, NSW, or Mentone, VIC, or contact our head office at 02 9517 4455 to arrange a visit with one of our Sales Representatives.