ABOUT US • OUR BRANDS
Established in 1982, Florabelle Living is an innovative homewares wholesaler offering a distinctive range of inspirational and quality products including artificial flowers, plants and trees, designer lighting, furniture, homewares and decor, marble accents, home textiles, as well as Christmas lighting and decor. Our success is built on longstanding partnerships along with an unwavering commitment to service excellence throughout our national network.
Welcome to Florabelle, the parent company housing a diverse portfolio of premium brands across various categories. Each brand represents excellence in design and craftsmanship, catering to a wide range of industries. Discover our brands:
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EMAC & LAWTON Leading brand in indoor lighting, lamp shades, and accessories for residential and commercial environments. Our items are curated globally for their style, elegance, and impressive design.
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TREE CREATION Australia’s leading brand in artificial plants and trees, offering lifelike alternatives to bring the outdoors indoors.
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RAINE & HUMBLE Innovative and eco-friendly range of home linens, décor accessories, furnishings, and kitchen textiles.
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VIXEN & VELVET Specializing in quirky and designer Christmas ornaments and decorative tree accessories, including baubles, homewares, florals, trees, and more.
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ZAFFERO Unique architectural lighting, from hand-crafted pieces suitable for commercial spaces to bespoke designs for residential settings.
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MRD Dedicated to modern interior styles, offering a curated selection of impactful products that emphasize less is more.
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Cara Saven Custom-designed wallpapers tailored to suit individual spaces, with options for bespoke designs in color, scale, and style.
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One World Providing tasteful and elegant furnishings that blend timeless classics with innovative Australian design, catering to diverse interior styles.
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Gallery Home Market leaders in mirrors and stylish accessories, featuring a comprehensive range of soft furnishings and statement pieces for every home.
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JMC Floral One of the largest suppliers of artificial flowers and greenery, continually evolving with fashion trends through regular global sourcing trips.
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Perfect Pieces Offering a fusion of French and English country styles with a focus on elegance and ease, including provincial armchairs, lamps, mirrors, and more.
Explore our collection and find the perfect pieces to elevate your space. At Florabelle, we're committed to bringing you exceptional quality and design across all our brands.
OUR VALUES
INTEGRITY We act professionally and respectfully with all our stakeholders.
CUSTOMER CENTRICITY We care about you! We act professionally and respectfully with all our stakeholders.
QUALITY We are committed to best practice across all aspects of our business.
ETHICAL SOURCING We are committed to building enduring strategic supply partnerships with like-minded organisations who share our values and exercise the same commitment to environmental, safety, ethical sourcing and industry best practices.
HOW CAN I BUY FLORABELLE LIVING?
Florabelle Living is an Australian wholesale business allowing sales online, via phone, fax, email, in-showroom or through our national network of sales representatives. Shopping online is easy. Simply sign up by following the prompts which will give you full access to our online store. Once access is approved, you may select from our beautiful range and add products to your cart, review your purchases and proceed to the checkout. It's that simple! Wholesale pricing is limited to reseller customers. ABN Holders may be granted access to purchase at a discount off retail.
CUSTOMER SERVICE & SATISFACTION
Florabelle Living has earned an outstanding reputation for service excellence. Our friendly, courteous and knowledgeable staff will assist you every step of the way, from product selection through to order fulfilment. Visit our beautiful showrooms in Alexandria, NSW, or Mentone VIC, or alternatively contact our head office on 02 9517 4455 to arrange a Sales Representative visit.